How to Launch a Product
Here are a few project management tips that will help you launch your next digital product, webinar, course, live event (practically anything) with structure and ease. Putting your ideas into action doesn’t have to be hard. One of the main goals for project managers is to help you plan and execute your grandest goals. So take heed to these tips and let us know if we can help.
Strategy: Identify the Overarching Goal
You’d be amazed that a lot of people have a goal, but they don’t write it down or create a strategy on how to get there. In order for your launch to be successful think about the many elements of impact like:
Who will this impact?
What is my messaging?
When is the best time to launch and why?
How can I retain these clients for future opportunities?
What is the return on investment for the customer and my company?
What should be included in this launch to provide the greatest value?
Really dig deep in your chamber of thoughts to draw out the best strategy for maximum client impact. You want to change people’s lives, not offer lackluster services.
Plan: How the Big Picture Turns into Bite-Sized Actions
The tough part for a lot of entrepreneurs is turning those macro goals into micro actions. I’m not going to lie, it is tedious. You have to get into the weeds a bit to create every step along the way to make sure your project gets to the finish line. In a lot of instances project managers work with your team at this point to list out the many steps it takes to achieve success. We want to know how you get from point A to Z. There’s a catch sometimes point A and B can happen concurrently which then activates D, but C can stand alone and…well you see where I’m going. It’s a map of tasks that seem easy to a project manager, but utterly impossible for entrepreneurs who are focused on the business strategy and driving revenue.
Execution: Putting in Work
Now that all the planning is complete project managers kick your launch into overdrive. You and your team are able to seamlessly follow the plan and ensure efficiency along the way. If we run into issues project managers have a healthy toolbelt to solution problems. Ultimately, as an entrepreneur you will notice you have a well-oiled machine and everything is working towards a successful project launch!
Launch: Success in Launch Form!
Take this moment to toast for a successful launch! 🥂 All the hard work, ebbs and flows are behind you and your goal is flourishing. Embrace the months of planning and execution it took to reach this major milestone. Typically project managers host a follow-up session, or retrospective, of how the plan worked or didn’t work in preparation for your launch. This is to document lessons learned and improve the workflow for future projects.
Overall, this is the launch process. There are many in between steps, but ideally with a project manager the entire process will feel like a dream. I am wishing you a fun and fantastic launch! If you are still trying to determine if you need a project manager for your next launch, be sure to book a consultation here.